Mats & Joy in the press: the first Belgium car play mat captures media and families

The Belgium Car Play Mat by Mats & Joy has received extensive media coverage. Het Nieuwsblad, KW.be and Het Nieuws van West-Vlaanderen all shared the story of our latest innovation: a car play mat that takes place entirely in Belgium and invites children to discover their own country through play.

A wonderful confirmation of our mission: combining play with recognition, quality and local craftsmanship.

The first car play mat entirely set in Belgium

What did not exist for years has now become reality. With the Belgium Car Play Mat (130 × 180 cm), children no longer drive their toy cars through a fictional city, but through recognisable Belgian landscapes and cities.

On the play mat, they can discover:

• the Belgian coast

• Bruges

• the Atomium

• the Port of Antwerp

• Bastogne

What makes it extra special: children can even search for their own house. Play becomes discovery, connection and recognition all at once.

"We wanted to create a play mat that didn't exist yet. Classic play mats always take place in a fictional city. We bring play and reality closer together."
— Delphine, Mats & Joy (Het Nieuwsblad, 12 November 2025)

Read the article on Het Nieuwsblad

KW.be: a Belgian first with strong local roots

KW.be also highlighted the launch of the Belgium Car Play Mat as a true first. Their article emphasises how Mats & Joy allows children to play in an environment they truly recognise, bringing together play and real-life experience.

KW also underlines an important differentiator: the play mat is fully designed and printed in Belgium. A conscious choice for local creativity, short supply chains and strict quality control.

"With this play mat, children discover their own country through play."
— KW.be, 12 November 2025

Read the article on KW.be

Also featured by Het Nieuws van West Flanders

Het Nieuws van West Flanders focused on the success following the launch. The first two production runs of the Belgium Car Play Mat sold out in no time, and the mat is now also used in:

• schools
• childcare centres
• speech therapists' practices

There, it supports language development, orientation and role play, making it educational and therapeutically valuable.

Read the article on Het Nieuws van West-Vlaanderen

Practical for parents, magical for children

Beyond its innovative concept, the Belgium Car Play Mat is also designed with everyday use in mind. It is velvety soft and comfortable, lightweight and flexible, equipped with a non-slip backing, and machine washable. Ideal for intensive use, both at home and in professional environments.

Belgian design with international ambitions

Following the success of the Belgian edition, Mats & Joy is already working on a Dutch car play mat, developed in response to strong demand from the Netherlands.

Mats & Joy proves that innovative, high-quality children's play products can be created right here in Belgium, with a strong focus on play, aesthetics and usability.

Discover the Belgium Car Play Mat by Mats & Joy

The Belgium Car Play Mat (130 × 180 cm) is exclusively available through our webshop and selected retailers.

Discover the Belgium Car Play Mat on matsjoy.com