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About us
Our story begins with our roots: a Belgian family business with years of experience in carpet production.
Thanks to that background, we know materials and techniques inside out — and we know exactly what works for children.
The result? Playmats that are warm, safe, and durable — but above all, magical in the eyes of a child.
Belgian design, crafted with love
Our playmats are designed and digitally printed in Belgium, with attention to detail, quality, and safety.
We collaborate with local designers who see the world through a child's eyes, bringing imaginative scenes to life.
Every playmat is the result of creativity, craftsmanship, and the desire to give children a place where their imagination can flow freely.
Let's spread the joy of play
Mats & Joy is a young, fast growing brand, founded in April 2024 — and we're actively looking for new distributors all across Europe and beyond. 🌍
We'd love to talk about how we can work together. Don't hesitate to reach out!
B2B
Discover our Mats & Joy collection
Explore our full range of playmats and kids' rugs — soft, durable, and designed to inspire imagination.
Create your own collection
Develop a custom line based on your own ideas, concepts, or artwork.
Multiple qualities & sizes available
Choose from different materials, finishes, and formats to match your brand or project.
Small batches possible
We offer low minimums — ideal for boutiques, creators, schools, and niche brands.
Custom (logo) mats — order per piece
Personalised logo mats, branded rugs, and one-off custom designs available individually.
Soft, warm & comfortable
Children play on the floor — and that should feel cosy, safe, and wonderfully comfortable.
That's why we choose:
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Ultra-soft fleece polyester
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A warm, 8 mm cushioned top layer
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Materials made for hours of play without sore little knees
Safety first
Mats & Joy playmats are:
- CE-certified
- Tested according to EU Toy Safety Standard EN71
- Free from harmful substances
So you can relax with peace of mind while your child plays, discovers, and grows.
A world of imagination
Whether it's dinosaurs, vehicles, farms or fantasy worlds — our playmats are designed to inspire children to:
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Imagine
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Create stories
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Play independently
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Develop their creativity
Practical for parents
We know life with kids is busy. That's why all our mats are:
- Machine-washable at 30°C
- Anti-slip and suitable for all floor types
- Compatible with underfloor heating
- Lightweight and flexible — easy to roll up and store
Beautiful, durable, and effortless to use.
Our mission
We create playmats that:
- bring joy to children
- make life easier for parents
- make every room warmer and happier
- encourage creative, free and safe play
Play is a right for every child — and we hope every little one discovers their own pocket of joy on a Mats & Joy playmat.
Thank you for letting our story become part of yours.
Together, we discover the joy of play.
With love,
The Mats & Joy Family